If you're a contractor, you're welcome to use this for free.
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John explains how to deal with companies that give it away
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All the marketing in the world can't get you around one properly placed dopey employee.
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What to do when a potential customer wants a complete design for free
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Either you see what’s going on right now as a fantastic opportunity, one that will allow you to not participate in this recession, or you can see it as a really nasty thing, one worthy of your contempt.
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What wine can teach us about those who buy heating systems.
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What motivates people to conserve energy and buy new heating euqipment? It's the neighbors!
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When it comes to sales, it's all about perspective.
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The wisdom of many contractors, complied for your ready reference
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Some days you hire, other days you fire. Here's some superb advice on the firing part.
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Thoughtful comments from a successful NYC plumbing and heating contractor
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It's all about rapport, and thinking about the other person's needs before your own.
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The wisdom and sound advice of John Barba
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Within every problem there is a business for someone who's paying attention.
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Why should I do business with you and not the other guy?
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So important, especially in this market.
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Visual aids make for a powerful presentation
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Learn to speak in colors and clients will better see the beauty of what you do
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A few things to consider as you go about the business of heating
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Contractors, feel free to use this one as a part of your presentation
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It's about what the customer thinks, not what you think.
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Ferguson proves that a good wholesaler adds plenty of value.
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Contractors, feel free to use this one as a part of your presentation
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