SWAG: How to Choose and Use Promotional Products for Marketing Your Business
My friend Heidi Thorne just wrote a book about SWAG. Heidi is a promotional-products marketing expert. You know all the stuff you get at tradeshows? That’s SWAG. Some of it you keep; most of it you toss, right? Heidi’s book offers advice to anyone who is in a position to buy SWAG for his or her customers and to get it right the first time. This book is filled with subtle things I had never considered. I think you'll like it as much as I did.