SWAG: How to Choose and Use Promotional Products for Marketing Your Business
Info
Author
Heidi Thorne
Published
August 12, 2011
Purchase on Amazon.com
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My
friend Heidi Thorne just wrote a book about SWAG. Heidi is a
promotional-products marketing expert. You know all the stuff you get at
tradeshows? That’s SWAG. Some of it you keep; most of it you toss,
right? Heidi’s book offers advice to anyone who is in a position to buy
SWAG for his or her customers and to get it right the first time. This book is filled with subtle things I had never considered. I think you'll like it as much as I did.
