Buying In: The Secret Dialogue Between What We Buy and Who We Are
There cheaper devices that do the same thing. And why do so many people were those yellow liveSTRONG bracelets? Why do we buy what we buy, and what does that say about us? That's what Rob Walker's book is all about. If you're involved in any aspect of marketing, or if you just want to better understand our culture, read this book. Lots of food for thought here.