This book will make you think HARD about the mindsets that all of us develop over the course of our lives, and how they hold us back from breaking through to fresh ideas and insights into ourselves, our businesses, and our relationships with others. It's a psychology/sociology book, sure, but not a technical one that's tough to read. It's one of those works that will have you stopping every few pages to examine events in your past. It will have you seeing those events in a new way. I found this book to be a great aid to creativity, and I think you'll learn much from it.