My Life in Advertising and Scientific Advertising : Two Works (Advertising Age Classics Library)
Info
Author
Claude C. Hopkins
Published
July 18, 2009
Purchase on Amazon.com
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He changed American business by changing the way it
looked at advertising. Before Mr. Hopkins came along, most folks
thought that advertising was about keeping your name before the public.
Mr. Hopkins redefined it as "salesmanship in print" and that's what
these two books are about. Get them, read them, and I'll bet you they
have a profound effect on your business. These books go back to the
1920s but they contain secrets that you can apply right now. Some books
are timeless. Mr. Hopkins wrote such books. GREAT lessons to be learned
here!
