My Life in Advertising and Scientific Advertising : Two Works (Advertising Age Classics Library)
He changed American business by changing the way it looked at advertising. Before Mr. Hopkins came along, most folks thought that advertising was about keeping your name before the public. Mr. Hopkins redefined it as "salesmanship in print" and that's what these two books are about. Get them, read them, and I'll bet you they have a profound effect on your business. These books go back to the 1920s but they contain secrets that you can apply right now. Some books are timeless. Mr. Hopkins wrote such books. GREAT lessons to be learned here!