Selling the Invisible: A Field Guide to Modern Marketing
Info
Author
Harry Beckwith
Published
July 18, 2009
Purchase on Amazon.com
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She thought the book was fabulous, and so did I. It's
filled with sensible marketing advice and insights into fine points
that I've never considered ('Don't start by positioning your service.
Instead, leverage the position you have.'). Good stuff. I also really
like the way he presents the information. He manages to make most of
his points in less than two pages. Everything is bite-size and you can
pick up the book and put it down whenever you'd like, without losing
any of the impact of the individual points he has to make. Thanks for
the gift of words, Arlene!
