The E-Myth Revisited - Why Most Small Businesses Don't Work and What to Do About It
I wasn't quite sure what business I was even in at that point. A friend recommended that I read "E-Myth" and when I did I felt as though Michael Gerber was speaking directly to ME. You'll probably feel the same. The main point of the book is that most people start a business because they're upset with their old bosses. They think they can do a better job and make all that money for themselves. So they quit and start a little company and work out of the house. Before long, they find themselves working twice as long and twice as hard - for the same money. And the future looks pretty grim. That's the E-Myth. You see, most of us start out by creating a JOB, not a BUSINESS. Mr. Gerber shows you how to "work ON your business, not IN your business." It's all about creating a system for your business, rather than spending every day running around putting out fires. For me, this book was like a dose of clear light. I immediately set a new course for the company and things have gone really well for us ever since. If you are just starting out - or if your business is not what you thought it ought to be - If you're in your own business, you really should read this book. It can be one of those life-changing reads.