The Tipping Point : How Little Things Can Make a Big Difference
What makes one restaurant a "hot spot" while another one that's just down the street flounders? Why do people suddenly start wearing a certain style of clothing? Are they getting this from television, or is there something else going on? What are the three types of people who cause trends to start and spread? This is a thoughtful and provocative book that will have you thinking about your business. I found myself nodding my head as I read, saying, "Yes! I've seen that happen. This is SO true!" Great stuff here. Don't miss it. It's an eye-opener.