The Tipping Point : How Little Things Can Make a Big Difference
Info
Author
Malcolm Gladwell
Published
July 18, 2009
Purchase on Amazon.com
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What makes one restaurant a "hot spot" while another
one that's just down the street flounders? Why do people suddenly start
wearing a certain style of clothing? Are they getting this from
television, or is there something else going on? What are the three
types of people who cause trends to start and spread? This is a
thoughtful and provocative book that will have you thinking about your
business. I found myself nodding my head as I read, saying, "Yes! I've
seen that happen. This is SO true!" Great stuff here. Don't miss it.
It's an eye-opener.
