Smart metering - needs feedback (and coercion??)
So many of the Great & Good imagine that consumers only need a 'smart' meter to display energy costs more intelligibly and they'll suddenly turn into Model Energy Savers!
You'd have thought that even they would have noticed by now that the consumer is a lazy, fickle beast, very easily bored and often totally amnesiac!
Put a shiny new display module on the lobby wall and they'll look at it hourly for the first couple of days, daily for the next week or so. But after a couple of months it's just part of the wallpaper and any energy-saving activity based on it stops!
Come on guys - it's not Rocket Science! It's obvious from the ultimate fate of a million other consumer products!
And failing to mention Google Powermeter as one of the more effective feedback tools in this topic area was a bit of an oversight!