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OESP’s New Show Format Gets PersonalSubscribe to RSS feed

OESP’s first Road Show took place at Mohegan Sun in Connecticut from May 12-13, 2014 and offered attendees and exhibitors a new and more personal take on the traditional conference and trade show format.

“This new, condensed two-day format takes into account the value of attendee and exhibitor time and was designed to give them the greatest return on their investment,” said Judy Garber, OESP Executive Director. “For years, we have watched floor traffic of many conventions and trade shows on the decline. What we’ve learned is that our typical attendee does not want to spend more than one night away from home and work for an event. They would prefer to travel no more than 100 miles. And many owners do not want to send their technicians into a city to attend an event.”

Garber also noted that technology is changing the way we learn and network. “Attendees are more focused about what they expect from a convention and trade show. The OESP Road Show picks up where people left off online and gives them face-to-face human interaction,” said Garber. “They have information at their fingertips. They learn about new products and make social connections online. When they get to the convention and show, they want to hold those products and strengthen their relationships with other industry professionals. They also want hands-on training and the opportunity to earn CEUs.”

The Road Show’s education program featured over thirteen hours of managerial and technical classes with plenty of opportunities to earn NATE and NORA CEUs. Companies like Peterson Oil were drawn to the Road Show’s course offerings. They take pride in the fact that all of their team members are Gold certified. The Road Show’s condensed schedule gave them access to quality education, but did not take them away from work for long.

The managerial classes offered a sneak peak at OESP’s Professional Service Manager’s Academy with sessions on the true cost of a call back, the impacts of recurring service revenue, and implementing change. There were also seminars about how to gain customers and increase referrals, low-rate financing for energy-efficient heating systems, budgeting, and risk management. The technical and sales workshops covered smart pumps, controls and resets, duct design, ventilation, outdoor reset controls, mini splits, radiant, future energy trends, and more.

While the Road Show’s education program was as diverse and informative as usual, its trade show was where it strayed most from tradition. The hustle bustle of the big, traditional show was replaced by a scaled-down, intimate and relaxed setting that allowed for more personal interaction. The trade show opened its doors at 5:30 pm on Monday amidst a cocktail and dinner reception on the show floor. Breakfast and lunch the following day were also hosted on the show floor. This gave attendees and exhibitors the opportunity to interact when classes were not in session. Exhibits were smaller, keeping exhibitor costs down as well.

OESP looks forward to hosting their second Road Show event from September 21-23, 2014 at the Wyndham Hotel in Gettysburg, PA. It will include Oil Heat Cares’ Care to Ride event, as well as the Dave Nelsen Scholarship Golf Tournament. Registration will open later this year. Visit www.thinkoesp.org for more information.

OESP will still hold its traditionally formatted, larger convention and trade show in Hershey, PA from May 17-21, 2015, but hopes that this smaller, more personal Road Show will also meet the needs of our changing industry.

Visit https://flic.kr/s/aHsjYaeKPt to view photos from the OESP Road Show via Flickr. To download a high-resolution version of a photo, click on the three dots to the right of the photo and then click on Download/All Sizes in the dropdown menu. If you’d prefer to access the photos via Dropbox, please contact Erin Haskell at erin@holohancreative.com.