How Much Should I Charge?
by Ellen Rohr
This is the second of Ellen's books, and I enjoyed it every bit as much as I did her first. Ellen subtitled her new book, "Pricing basics for making money doing what you love," and this one picks up where her first book left off. She explains in that wonderfully folksy way of hers exactly how to figure out what you should be charging for your products and services. She cautions you to forget about "what the market will bear" and "the going rate" when you're in business for yourself. Setting your prices this way can lead to trouble because you might wind up charging less than it cost to be in business.
Here's some of what Ellen will teach you in this wonderfully readable book:
How to use a simple formula to create a selling price that makes sense
An easy way to do budgeting and sales forecasting
How and why calling your competitor to check their prices (and then setting your prices accordingly) is about the worst thing you can do when you're in business for yourself.
I am not a "numbers person" and that's one of the things that attracted me to Ellen Rohr's books. She explains financial ins and outs through stories. She writes about people you'll recognize, and I promise you this book will have you looking at the way you do business. This one is about making yourself successful. Don't miss it.