Just Add H2Oh! (A recipe for hydronic marketing success)
This book will come to you on a CD as a PDF document, which you can read on your computer screen, or download as a paper copy. The Table of Contents is linked to the individual chapters.)
I wrote this book for contractors and anyone else who has to overcome a customer's objection to price. Here's what some pretty tough critics had to say about it:
"Holohan demonstrates that he has some of the keenest insights about marketing of anyone around. His book is subtitled, 'a recipe for hydronic marketing success,' however, there are lessons in it that apply to people who do plumbing, HVAC, or any other business. Rays of brilliance shine throughout all 180 pages of Just Add H2Oh!." - Jim Olsztynski in PHC Profit Report
"Buy this book! Just Add H2Oh! shows contractors how to sell high-end hydronic heating systems. But what makes it an invaluable resource for anyone in the construction industry is that it teaches you how to sell value, a vital skill to have in a market where too many customers are focused on low price. Dan uses a witty, common-sense style, packed with example after example that leave you scratching your head, wondering, 'Why didn't I think of that?'. I'm so sure you'll love this book, that if, after you read it, you can honestly say you haven't gotten your money's worth, call me and I'll refund your money. How's that for a guarantee?" - David Wood, in Words from Woody
Their reviews made me feel great, but I felt even better when I started getting letters from people who used what was in the book to improve their businesses. Here's an example. This is part of a letter from a contractor in New Jersey:
"Wow, Dan! That's all I can say about the change in me after reading Just Add H2Oh! this summer. You really opened my eyes to selling warmth and safety. I changed my quoting style to lots of paper, with a color brochure about our company (which started in 1932). I include a copy of the heat-loss survey (sizing off the old boiler is not good engineering!), along with all the other things you suggested. Do you know that we now close over 90% of the jobs we quote? And as for marketing ideas, I have clusters after clusters of them! I was amazed at what I was able to come up with. I now make it a point to have a meeting with myself at least once a week, just as you suggested. i remind myself what it really is that I do for a living. I no longer get up in the morning and go, 'Blah!'. I get up, read a chapter from your book, and use those thoughts to focus my day. I don't work the same way anymore!"
If you're looking to get noticed and get your price, then this is the book for you. Read it and reap!